Nippon Sangyo Suishin Kiko (“NSSK”; www.nsskjapan.com) is pleased to announce that a new subsidiary (“LINICA”) which mighty myT, Inc. (“mighty myT”; www.mighty2.com), in which investment partnerships managed or provided with services by NSSK affiliates have a stake, has established has acquired assets related to the Web development business from LINICA, inc. (“the Seller”; https://linica.jp/).

The Seller was founded in 1994 and is headquartered in Chiyoda-ku, Tokyo. It specializes in creative production such as websites and company brochures, providing marketing support for clients across both digital and traditional platforms.

mighty myT was founded in 1994 and is headquartered in Minato-ku, Tokyo. It is engaged in Digital PMO (encompassing the meaning of both “Promotion & Marketing Outsourcing” and “Project Management Office”) services to support clients in their implementation of DX (Digital Transformation) and digital marketing strategies. These services are provided primarily to industry leading clients in the pharmaceutical industry and include the construction and operation of medical information portal sites, support in the implementation of marketing efforts leveraging digital technology such as web-based symposiums and the distribution of mail magazines, and administrative functions that work with client marketing departments in executing marketing activities. mighty myT also offers website development/operation-related support services to other general companies, centering on those in the healthcare industry.

Leveraging on the business foundation that the Seller has built, NSSK will provide its unique NSSK Value-up Program (“NVP”), its business expertise, and domestic and international networks, working so that LINICA can achieve more robust growth in its next stage of development. NSSK will support the planning and implementation of business improvement measures such as expanding the number of client companies and service lineup with the aim of achieving further sales growth, and assist in the introduction of business management methods, which include establishment of KPIs, strengthening of governance and compliance systems, enhancing labor management systems, disseminating corporate philosophy, and promoting ESG activities. In addition, it is anticipated that there will be an increase in profit through the integration of mighty myT’s more frequent proposal activities with LINICA’s creative capabilities.